How Nelly of NaijaBrandChick Left Corporate to Build Brands That Dominate | Nelly Agbogu

In this unfiltered, energising episode of Binging With GameChangers, Nelly Agbogu, founder of Nellies Nigeria, shares how she turned a mother’s concern and late-night baking into one of Nigeria’s fastest-growing healthy food brands.

She started with banana bread, made out of love for her son’s health. Today, Nellies Nigeria (now Come Again Foods) handles over 100,000 food orders a year, runs stores across major cities, employs over 25 staff, and still keeps it real: no fluff, no MBA, and no sugar-coating.

In this episode, Nelly reveals how she built the business while working a 9-to-5; why getting fired five days before launch was a blessing in disguise; the unexpected team member she trained to help scale; how she negotiated her way to delivery bikes and supplier deals; her unshakeable belief that structure can start from your kitchen; and why the real secret sauce is your name, not your recipe.

Whether you're a founder, foodpreneur, or someone struggling with “where do I even start?”, Nelly's story is proof that authenticity, grit, and faith can take you further than any business plan.

(Note: This episode was recorded in 2021 and may not reflect recent updates)

TIMESTAMPS

00:00 - Intro
01:33 - Meet Nelly Agbogu
02:42 - Why Her Son’s Health Sparked the Brand
04:34 - Teaching Her Nanny to Bake & Building From the Kitchen
06:26 - Her “Getaway Plan” to Match Her Salary With Side Hustle Revenue
11:24 - First Staff, First Sales, and No Business Plan
14:49 - Scaling to Multiple Cities & Protecting Her Secret Sauce
18:12 - What Entrepreneurship Has Given Her (including marriage respect!)
20:58 - How She Negotiated Delivery Bikes, Suppliers & Prices
22:22 - Keeping Healthy Eating Real & Relatable

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Binging with GameChangers is an inspirational talk show that brings you weekly success stories told by your favourite Nigerian entrepreneurs and entertainers.

Hosted by Seyi Banigbe (corporate lawyer, world changer, and serial entrepreneur) the show delves into the minds of celebrated brand owners and career professionals who turn dreams into reality and ideas into thriving empires.

🚀Stay connected and follow Seyi’s journey on Instagram - https://www.instagram.com/sheyiban?ig... and her podcast (‪@seyibanigbe‬)

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