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Mail puts the fun in insurance with Ed Birth
Автор: Marketreach
Загружено: 2026-01-13
Просмотров: 231
Описание:
In a world littered with digital noise, why does a simple piece of mail still get the most attention? As Head of Brand Marketing at Hiscox, Ed Birth reveals the surprising power of humour in creativity in the insurance sector.
He sits down with Rory Sutherland's to discuss why humour is the antidote to selling on fear, how mail’s ‘body language’ builds trust, and why a single piece of mail can get 132 seconds of attention.
Start unleashing the magic of mail, find out how mail can fuel brand growth at www.marketreach.co.uk
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