Pinn Yang: How He Built A RM75 Million Media Empire & What Drives Him [CEO, Foodie Media Berhad]

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Meet Lim Pinn Yang, co-founder of Foodie Media Berhad - IPOing today at a RM70 million valuation!

He once sold woks at the morning market with his dad, scored 1A in SPM exam and earned $0.20/day from his 1st blog

But he’d always dreamt of being a “business entrepreneur”.

And today, his dream comes true.

That little blog (Penang Foodie) that he started in 2016 has turned into a 46M+ follower digital media empire in Malaysia.

In 2024 alone, it hit:

• 20+ lifestyle brands
• 2.8B views
• 70 people
• RM24 million in revenue

But… who IS Pinn Yang?

What drove him to do what he does and… what does success mean for him?

Listen to find out.

Thanks Foodie for sponsoring this episode!

0:00 Introduction
1:24 Who IS Pinn Yang?
3:00 Family - Hainanese chicken rice to selling woks?!
5:44 Inspired by dad -  跳飛機
7:33 Investor got 25x return on his investment with KL Foodie!
8:34 Trust - how does he create it?
9:27 Secret to retaining employees
10:17 Podcast + Giving, Giving, Giving
12:55 Journey as Content Creator
14:33 Gaming & earning RM 1,200
16:30 Passive income
18:11 Without Tencent, there's no Foodie Media
22:46 Building is a passion
23:58 Branding
25:19 Manifestation & RM 50 million goal
29:17 Working with family (fiance/wife & brother)
31:38 Letting go
32:35 Finance
34:22 Finding interns
37:18 Business model
39:16 TikTok Live Streaming & Khairul Aming
42:37 Leading Gen Zs
45:20 Firing non-performer
46:39 Toughest moment
47:30 Meeting Bryan Loo of Loob Holdings & Investment
51:57 Due diligence
55:11 Striking a balance (or none?!)
56:23 What drives Lim Pinn Yang
1:01:52 The giving guy?
1:03:51 Personal brand building
1:05:13 Have you overshared?
1:06:13 What does Pinn Yang actually want?
1:09:37 What listeners can help Pinn Yang with
1:10:58 Have you found your why?
1:12:38 Definition of success
1:14:08 How much money is enough / constitutes 'financial success'?
1:14:52 What kind of legacy do you want to leave behind?
1:15:52 Most important qualities of a successful person
1:18:37 Angel investing
🎙️Show notes/transcript for this episode: https://www.sothisismywhy.com/155

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WHO AM I:
I'm Ling Yah, ex-lawyer turned LinkedIn personal brand strategist & host/producer of the So This Is My Why, where I interview inspiring people about how they found their why, and their blueprint for turning that why into a reality.

I’ve interviewed Olympians, Michelin-starred chefs, top entrepreneurs, VC founders, Hollywood actresses, and more.

P/S
⌨️ I’d love to hear from you! Just leave a comment below or email me at sothisismywhy (at) gmail (dot) com