14 - Audrey Boisumeau - After Dinner Chats, Ripped Off Less: Holidays, Ad Fraud, and Rosé

14 - Audrey Boisumeau - After Dinner Chats, Ripped Off Less: Holidays, Ad Fraud, and Rosé

Welcome to After Dinner Chats, where host James Welch sits down with ad tech expert Audrey Boisumeau, who runs UK operations for the Azerian DSP, Hawke. With a career built on fighting ad fraud and empowering buyers, Audrey explains how her omnichannel platform provides the control and transparency clients need to navigate the ecosystem. This is a must-listen for anyone who wants an ethical, cost-efficient, and non-conflicted approach to programmatic.

Interview Guide

This chat follows our After Dinner Chats series one “Ripped Off Less" format, where we find out what makes the industry's brightest tick. Here’s what we covered:

News That Caught Our Eye: The French Prime Minister has proposed removing two bank holidays (Easter Monday and Victory Day) to help with national deficits. Audrey notes this has caused a "massive storm" and that the French people are "feeling ripped off" and preparing for strikes.

How to Get Ripped Off Less: As the head of the Azerian DSP (Hawke) in the UK, Audrey helps clients by providing an "omnichannel" tech stack (DSP, SSP, DMP) with "no hidden cost" and "no conflict of interest". Her team's responsibility is to "control what comes into our pipe and choose the most cost efficient route for our clients," empowering them with full transparency and control.

The High Five: A quick-fire round to get to know them better:

Hero: Dr. Augustin Fou, an American ad fraud researcher. Audrey admires him for being an engineer, not a marketer, who "built a phenomenal tech that works" to detect fraud and "identify waste in the supply path," showing a true "commitment to eradicate fraud."

Best Decision: Moving to the UK 10 years ago. Despite sacrificing "French holiday... good wine, the nice weather," she says it's the best decision she's made personally and professionally, giving her a "fantastic British husband" and a career in London's "dynamic" ad tech industry.

Worst Decision: She believes there's "no such thing as bad decision," only learning. But, "if I could go back in time, I would buy lots of big coins [Bitcoin] and retire on the French Riviera drinking rosé on a yacht. But I think we all made that mistake."

Funniest Moment: Her time setting up one of the first trading desks in Paris 12-15 years ago. The team was "obsessed with making it work," putting in "stupid hours" while "chain smoking in the office" with a "massive... fridge, completely stack up with rosé," and "playing poker at 1am".

One More Person: Richard Otoy, a "veteran of the industry" and programmatic supply expert who works at Picnic. She respects him as "one of the most humble" leaders she knows, who has always had "very sharp and very accurate" opinions on programmatic trends.

Sponsored by @jobsinadtech

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