Complete Guide to Email Marketing Flows in 2025 (Klaviyo + Shopify)

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Complete Beginners Guide to Email Marketing Flows in 2025 (Klaviyo + Shopify)

If you’re starting from scratch, this is your complete beginner’s guide to email marketing flows in 2025—built for ecommerce brands using Shopify and Klaviyo. I walk through the essential flows, how they actually work, and what makes them convert. If you’ve been guessing or putting it off, this will give you the clarity and structure to finally start doing email right.

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