How Connected Packaging Shapes Sustainability and Traceability

In this episode of Product & Packaging Powerhouse, host Megan Young Gamble along with guests John Dwyer and Maurizio Carano discuss the evolving landscape of packaging, focusing on essential functions like product protection, aesthetics, sustainability, and traceability. They explore connected packaging, serialization for anti-counterfeiting, and technological advancements to enhance the supply chain and circular economy. The conversation also highlights regulatory impacts, particularly the differences between US and European standards, and the challenges faced by industries. The episode concludes with personal anecdotes from the guests, emphasizing the need for technological solutions to modern packaging challenges.

[Megan Young Gamble Links]
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[Powerhouse Guest John and Maurizio LINKS]
John Dwyer
**LinkedIn:   / johnpdywer  
**Read about the Smart Tag Case Study here: https://www.westrock.com/-/media/pdf/...
Maurizio Carano
**LinkedIn:   / maurizio-carano-105397b5  

#SmartPackaging #ConnectedPackaging #SustainabilityInPackaging #PackagingTraceability #SerializationInSupplyChain #Traceability #SupplyChainTechnology