SUNUP Full Show (Jan. 10, 2026)

This week, SUNUP features the full collection of Dave Lalman’s recent popular series on how much it costs to raise a cow.

How Much Does It Really Cost to Raise a Cow Today?

High Earners vs. Low Earners in Cow-Calf Operations: What Sets Them Apart in the Cattle Industry?

Cutting Feed Costs Without Cutting Performance – Expert Tips from OSU

Do You Know How Much It Costs to Raise a Cow? Here’s the Real Math

Lower Your Herd Costs: How EPDs Can Improve Efficiency Over Time

Oklahoma Agriculture Starts at SUNUP!
Weekly Statewide Broadcast: Saturday at 7:30 a.m. & Sunday at 6 a.m. on OETA (PBS)
Stream Anytime:    / sunuptv  

Timestamp:

Intro: 00:00 - 00:52
How Much Does It Really Cost to Raise a Cow Today?: 00:53 - 07:33
High Earners vs. Low Earners: 07:34 - 12:46
SUNUP Viewer Survey: 12:47 - 13:14
Cutting Feed Costs Without Cutting Performance: 13:15 - 17:46
The Real Math: 17:47 - 22:11
How EPD's Can Improve Efficiency: 22:12 - 26:44
Goodbye: 26:45 - 27:46
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Oklahoma Agriculture Starts at SUNUP!
📺 Weekly statewide broadcast: Saturday at 7:30 a.m. & Sunday at 6 a.m. on OETA (PBS)
💻 Watch anytime:    / sunuptv  

#SUNUPTV #OSUExtension #OklahomaAgriculture #BeefCattle #CattleNutrition #OETA