B101. Leveraging Data for Smarter Ad Monetization
Автор: Streaming Media
Загружено: 2025-10-15
Просмотров: 27
Ad-driven streaming monetization is all about making the most of user data to deliver the right ads to viewers via AI; check out this panel to learn how you can leverage AI and machine learning to gather more data and use it more efficiently to improve ad targeting and pricing.
Moderator:
Nadine Krefetz, Consultant, Reality Software and Contributing Editor, Streaming Media
Panelists:
Shailley Singh, EVP, Product & COO, IAB Tech Lab
Natasha Potashnik, Head of Data, Research & Measurement, Vevo
Bruno Giner, VP Global Sales, Digital Experience Intelligence, NPAW
Sara Sinclair, VP, Ad Platforms, TVIQ
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