Meat Success Podcast Ep 22: How Margaret Schwartz is Redefining Direct-to-Consumer Lamb Sales

Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”? Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you! From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business! After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.

Episode 22:
In this episode of the Meat Success Podcast, Katie Olthoff interviews Margaret Schwartz of Schwartz Meat Company, a family-run lamb farm in Eastern Kentucky. Margaret discusses the farm's six-generation sheep-raising legacy, which she and her husband expanded into a meat business just before the COVID-19 pandemic. The episode covers unique aspects of lamb marketing, crafting recipes, and customer education on cooking lamb. Margaret shares insights into organizing successful farm-to-fork dinners in partnership with Hatmaker Homestead, where they offer seasonal meals featuring their meats and local produce. They also delve into raising children on the farm and leveraging photography to enhance marketing efforts. The conversation encapsulates the Schwartz’s dedication to sustainable farming, community engagement, and innovative culinary experiences.

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