How To Build A Marketing Budget You’ll ACTUALLY Use In 2026

A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a small business.

Marketing HOT TAKE: Not creating a marketing budget does NOT save you money! It just prevents you from being consistent and investing in your business. Disagree? Let us know in the comments.


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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
04:56 The Importance of a Marketing Budget
08:22 Consistency and Accountability in Marketing
13:55 Types of Marketing Budgets Explained
15:30 Percentage of Revenue Budgeting Method
20:32 Fixed Amount Budgeting Method
25:11 End of Month Allocation Method
29:09 TLDL; Marketing Budgets for Small Businesses
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