How Frankie Lapenna's Butt Broke The Internet

In this episode, Danny interviewed Frankie Lapenna, who is a social media content creator who first went viral for his green screen zoom call meetings but since then has gone on to become known as the “Big Butt Guy”. He started his YouTube channel in 2011 which now has over 8 million subscribers and over 6 billion total views. Frankie wants to continue to expand his brand and work on videos that have a positive impact on the world.

Available on all major podcast platforms:

Spotify: podcasters.spotify.com/pod/show/happyendingspod

Apple: podcasts.apple.com/us/podcast/happy-endings/id1720122256

About The Hosts:

Danny Duncan is a top YouTuber with 7M+ subscribers and $150M+ in merch sales. He's also the co-owner of the popular frozen yogurt chain 16 Handles, founder of Good Sport, and Danny's Cream Pies.

Jon Youshaei worked inside Instagram and YouTube for 8 years where he was Head of Creator Product Marketing before becoming a creator and journalist for Forbes, TIME, and more.

0:00 - 0:57 Intro
0:58 - 2:58 People think the butt is fake
2:59 - 6:00 How Frankie got started
6:01 - 6:30 Long form vs short form videos
6:31 - 9:41 Strategy for making videos
9:42 - 12:44 Frankie’s favorite conspiracy theory
12:45 - 14:09 Transitioning to longer form content
14:10 - 15:06 Should people go to college?
15:07 - 19:07 Frankie’s butt game
19:08 - 20:55 Frankie wanted Danny to do a burger challenge
20:56 - 23:44 Military Tech is way ahead of consumer tech
23:45 - 26:09 Apple Vision Pro is a waste of money right now
26:10 - 28:31 How videos impact society
28:32 - 31:02 Frankie’s videos are hard on his body
31:03 - 32:23 Frankie’s thoughts on Aliens
32:24 - 32:58 9/11 talk
32:59 - 34:28 Manipulated news culture
24:29 - 36:46 Frankie doing a video with John Cena
36:47 - 37:15 Marlowe
37:16 - 39:00 Brand Deals
39:01 - 40:56 Making money from videos
40:57 - 41:52 Malaysian Airlines disappearing
41:53 - 44:40 How to fix politics
44:41 - 48:42 Investing talk
48:43 - 57:22 More Conspiracy Theory Talk
57:23 - 1:01:48 Frankie and Danny’s impact on society
1:01:49 - 1:02:35 Outro





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