#WeAreDOOHers

As part of our #WeAreDOOHers interview series, we sat down with Anela Causevic, Head of Tech Solutions Programmatic at Weischer.OOH, during the WeAreDOOHers Summit in Paris. Anela shares her expertise on leveraging data for human-centered campaigns, the unique landscape of programmatic DOOH in the German market, and the crucial next steps for industry adoption.

00:26 – How does Weischer.OOH use data-driven technologies to make DOOH campaigns both more effective and more human-centered?
00:59 – What do you think makes the German approach to programmatic DOOH unique compared to other markets?
01:55 – In your view, what’s the next step to make programmatic DOOH even more relevant and impactful for audiences?

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About WeAreDOOHers
WeAreDOOHers is a vibrant and passionate community dedicated to uniting experts, enthusiasts, and innovators from both the DOOH and programmatic world. Its primary mission is to evangelise the fusion of these technologies, recognising the immense potential it holds for the future of advertising. By bringing together professionals who are passionate about both DOOH and programmatic advertising, WeAreDOOHers aims to foster collaboration, knowledge exchange, and the exploration of groundbreaking ideas within this niche.

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About Displayce
Displayce is a pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and publishers, globally. Through its Media Buying Platform (DSP), Displayce connects advertisers and agencies to more than 1,600,000 billboards in 80 countries, offering them the largest DOOH inventory in the world, so they can trade contextualised, cookieless and impactful digital Out-of-Home campaigns. Displayce Data Management Platform centralises, models and activates first and second party data linked to the OOH inventory of media owners, in order to design relevant, high-performance campaign proposals for brands. Founded in 2014 in Bordeaux, Displayce has a physical presence in 8 countries (France, Spain, the United Kingdom, Belgium, Italy, Germany, Brazil and the United Arab Emirates). Since July 2022, JCDecaux has held a majority stake in the structure.
Learn more at: https://www.displayce.com/en/