How to Find Your YouTube Niche at 40 (Even If You’re Totally Lost)

Finding My YouTube Niche at 40?! (And Why It’s So Hard…)
Starting a YouTube channel at 40 comes with its own set of challenges — from figuring out what niche I fit into, to wondering if I'm too late to the party. In this video, I take you through my hilarious and painfully honest journey of trying to find and define my niche as a new content creator.

Whether you're in your 30s, 40s, or beyond, this video breaks down the real struggles of picking a niche that actually fits you — and how NOT to overthink it. Get ready for some laughs, sticky notes, and solid advice for any beginner YouTuber!

Drop a comment and let me know YOUR niche or what you're struggling with. Let's build this creator journey together.