The Rhetoric of Jaclyn Hill

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Here we have a highly requested video where we really dive into one of the most notoriously dramatic creators as far as the makeup sphere goes. With that we dive into several sections and controversies with this comically long video.

Sources (I’ve lost the sauce with the order I apologize and I will likely miss a couple):
Videos
The Evolution of Jaclyn Hill And Her Content
Jaclyn Hill x Morphe Vault: They Almost Had Me In the First Half Not Gonna Lie | Jackie Aina
My Lipsticks
Where I've Been
THE TRUTH ABOUT JACLYN HILL COSMETICS LIPSTICKS...
Jaclyn Hill Career ENDED By Marlena Stell (Deleted Receipts)
Drunk Get Ready With Me Feat. My BFF | Jaclyn Hill
THE DOWNFALL OF THE JACLYN HILL EMPIRE!* scams, lies, bankruptcy*
Jaclyn Hill LIED about EVERYTHING…(again)
Jaclyn Hill didn't tell you THIS about her palette...
Jaclyn Hill just got EXPOSED...(millions of dollars LOST)
JACLYN HILL CAUGHT LYING AGAIN! & MY RESPONSE TO DREW MONSON'S VIDEO!
Saying Goodbye to Koze
Jaclyn Hill ENDS her Koze brand…(she tried to hide this)
THE JACLYN HILL X MORPHE PALETTE REVEAL + SWATCHES
INTRODUCING JACLYN COSMETICS!
INTRODUCING JACLYN ROXANNE!
JACLYN HILL VS RICH LUX MY RESPONSE

Papers/Texts:
Ellul, J., Kellen, K., & Lerner, J. (2005). Propaganda: The formation of Men's Attitudes. Vintage Books, a division of Random House.
Panigyrakis, G., Panopoulos, A., & Koronaki, E. (2019). All we have is words: Applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self. International Journal of Advertising, 39(5), 699–718. https://doi.org/10.1080/02650487.2019...
Rino, A. (2020). Dealing with negative social media comments: The giant bullhorn that punctures holes in organizations’ walls, like an arrow to the chest. The McMaster Journal of Communication, 12(2), 56–77. https://doi.org/10.15173/mjc.v12i2.2173
Schwemmer, C., & Ziewiecki, S. (2018). Social Media Sellout: The increasing role of product promotion on YouTube. Social Media + Society, 4(3), 205630511878672. https://doi.org/10.1177/2056305118786720


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Hourglass Holiday 2020 Pallet Bronzer & Powder Blushes
Melt Blushlight in Sandy Cheeks
Gerard Cosmetics Marilyn Highlight
Gerard Cosmetics Lip Liner in Melrose Place
Gerard Cosmetics Glitter Lipstick in Hollywood Blvd
Gerard Cosmetics Lip Gloss in Crystal
Gerard Cosmetics Slay the Day Coconut Setting Mist

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0:00 - Intro Sequence
1:49 - Video Intro
6:48 - Part 1: Who is Jaclyn Hill?
9:35 - Part 2: Jaclyn Hill's Response to Controversy
1:03:05 - Part 3: Jaclyn's Relationship with the Youtube Audience
1:13:50 - Conclusion