1091: How to Persuade and Motivate Action through Compelling Data Stories with Mike Cisneros

Mike Cisneros shares principles for turning graphs into persuasive stories.






— YOU’LL LEARN — 


1) Why analysis alone won’t persuade


2) The antidote for complex and overwhelming data


3) Why NOT to answer everyone’s questions






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— ABOUT MIKE — 


Mike Cisneros is an award-winning data visualization specialist and co-author of Storytelling with Data - Before & After: Practical Makeovers for Powerful Data Stories. A two-time Tableau Visionary, he helps organizations turn complex data into clear, actionable visuals that drive better decisions. He works with the team at storytelling with data to help people and businesses communicate more effectively with data.


• Book: Storytelling with Data: Before and After - Practical Makeovers for Powerful Data Stories (https://www.amazon.com/More-Than-Make...)


• Website: StorytellingWithData.com (https://www.storytellingwithdata.com/)






— RESOURCES MENTIONED IN THE SHOW — 


• Tool: Tableau Public (https://public.tableau.com/app/discover)


• Tool: Bullet Journal (https://bulletjournal.com/)


• Website: The Pudding (https://pudding.cool/)


• SlideShare: a16z - Adreessen Horowitz (https://www.slideshare.net/slideshow/...)


• Study: “If It's Hard to Read, It's Hard to Do: Processing Fluency Affects Effort Prediction and Motivation” (https://journals.sagepub.com/doi/abs/...) by Hyunjin Song and Norbert Schwarz


• Book: Storytelling with Data: A Data Visualization Guide for Business Professionals (https://www.amazon.com/Storytelling-D...) by Cole Nussbaumer Knaflic


• Book: Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think (https://www.amazon.com/Factfulness-Re...) by Hans Rosling, Anna Rosling Ronnlund, Ola Rosling


• Book: Tomorrow, and Tomorrow, and Tomorrow: A novel (https://www.amazon.com/Tomorrow-novel...) by Gabrielle Zevin


• Past episode: 1077: The Six Insights of Excellent Communicators with Ruth Milligan (https://awesomeatyourjob.com/1077-the...)






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