Heineken - Worlds Apart,

Heineken released Worlds Apart: a campaign promoting openness and exploring whether common ground can unite people. The social experiment required strangers who had opposing beliefs on topics like feminism and climate change to work in pairs to complete a menial challenge. Once the participants had completed the challenges, the brand revealed their opposing opinions and gave them the option to either walk away or stay and discuss their differences over beer.

In one duo, the woman is transgender, while the man has shown to be 'opposed' to transgenders. Does this end well?

A similar project was run by Amstel Brazil in 2021: Chute Certeiro ("Accurate kick"):    • Amstel - Chute Certeiro ("Accurate kick", ...  

This video ran shortly after Pepsi's "Live For Now" with Kendall Jenner, which backfired spectacularly over BLM (   • Pepsi - Live For Now (with Kendall Jenner,...  ).

Read my article about Heineken's Marketing the Rainbow: https://marketingtherainbow.info/case...