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Defining Marketing Analytics Four Types of Analytics
Автор: Dr. Baker SDSU Marketing
Загружено: 2023-01-22
Просмотров: 434
Описание:
We take a look, through illustrated example, of the four types of analytics --
Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics
We do this by way of a very simple hypothetical illustration of a sales trend (and forecast) chart.
After working through a marketing example of the four, we take a look at some non-marketing examples of these four types of analytics as well.
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