Best Marketing Team Structure (& What To Look For When Hiring)

Your ability to build and form a solid marketing team (whether you're using freelancers, agencies, internal employees, or all of the above) can literally make a break a business...

In this video we'll be diving into some of the lessons we've learned from hiring 100's of marketers over the past few years (both external and internal staff), some of the key things you should be looking for in a marketer and how you can overcome some of the most common challenges that are often faced by growing business and marketing teams.

We dive into how to choose and select agency or freelancer to work...

What to look for in a digital marketer if you're hiring for a marketing role...

When is the right time to hire internally vs getting external support...

And much, much more...

0:00 Intro
1:00 The Marketing Flywheel
3:27 When Should You Think About Hiring A Marketing Team
4:46 What To Look For In A Marketing Hire
6:49 The Most Undervalued Marketing Trait
9:30 Marketing Agency Vs In-House Vs Freelancer
14:57 The Most Important In-House Marketing Role For 2025
18:15 Avoiding Team Communication Pitfalls
27:30 Where & How To Find Top Marketing Talent
31:54 Good Questions To Ask When Interviewing
36:45 What Is The Most Important Marketing Role/Hire?
37:51 Office Based Marketing Team Vs Remote Marketing Team
40:56 How Long Should You Give A New Marketing Hire Or Agency To Get Results
44:07 Hiring A Specialist Marketer Vs Broad Skills

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Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)

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