I can

“I Can” is the title of a digital campaign with both promotional and CSR objectives launched for CAN, an Iranian home appliances brand, by Badkoobeh Creative Communication Solutions. Associating the name of the brand (CAN) with the concept of can (to be able to), Badkoobeh planned a campaign around a social issue - gender stereotypes.

In this inspiring video, Kimia Alizadeh, 2017 World Taekwondo Championships silver medal-winner and former member of CAN Taekwondo Club, appears as a symbol of Iranian Women who successfully tackle the barriers imposed by the culture and society.

#badkoobeh #creative #branding #ads #advertising #creatives #agency #advertisment #communication #advertisement #creativeagency #advertisingagency #advert #adagency #advertisingagencies #creativeads #businessadvertising #CAN #homeappliances #worldchampionships #Taekwondo #athelete #CSR #Iran #Iranian #Iranianwomen