"Aura farming," explained

What is "aura farming"? The phrase has exploded into the mainstream after a couple of years of use among Gen Alphas and Gen Z on TikTok. An Indonesian boat race (and the dancing kids on the fronts of the boats) catapulted the phrase "aura farming" and "aura farmer" all across the world. So what does "aura farming" mean? This video breaks down "aura" and the unusual use of "farming," (including its background in video games) before providing some examples of positive and negative forms of aura farming. Once you've got this knowledge, you'll know how to be cool (and how not to be). Good luck. :)

00:00 Introduction
00:15 What does "aura" mean today?
00:52 What does "farming" mean in this case?
01:32 What does "aura farming" mean?
01:53 Positive and negative meanings of "aura farming"
02:41 Examples of aura farming from real life
03:19 Conclusion

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#aurafarming #aura #etymology #internetmeme #internetculture