146. Expanding, Consolidating, and Starting Anew: Wanda Wen

Wanda Wen, founder and creative force behind Soolip, is celebrated for her unremitting romance with the artisanal and the inherent beauty of things touched by hand. Established on Melrose Avenue in West Hollywood in 1995, and now nestled in Westlake Village, Soolip was built upon a profound love of paper - the tactile, expressive medium that continues to inspire Wen's world of refined artistry and soulful luxury.
A business graduate and former New York fashion executive, Wen blends business acumen with a discerning eye for art, style, and meaningful detail. Her work has been featured in The New York Times, Vogue, Town & Country, Better Homes & Gardens, and more, and she has appeared on The Today Show, and HGTV. Author of The Art of Gift Wrapping (Potter Craft/Random House), Wen is also known as America’s “go-to gift wrap stylephile.”
A dedicated yogi and teacher, Wen infuses mindfulness into all she creates. She co-launched YogaLand Game in 2018, an experiential board game for yoga enthusiasts that unites her passions for design, creativity, and uplifting others.
In today’s episode, Nada talks with Wanda about her paper company, its evolution over the decades and how she manages to remain true to its original mission. Wanda takes us back to the beginning when her love of beauty and letter writing coalesced into a paper brand that started in her garage. She details the flagship store’s rapid growth, and her decision to slow down and be intentional about the future.
For more information, visit www.soolip.com . To get in touch with Wanda about her private yoga lessons, email: ⁠[email protected]⁠. Follow on Instagram: ⁠@wandawensoolip⁠ 
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