What happens when a CEO decides to make the job offer themselves?

Bob Van Rossum, President of MarketPro, shares a real executive search story — a $250M software company hiring its first true CMO.
What should’ve been a smooth process almost went wrong when the CEO bypassed the recruiter to extend the offer personally.

Discover:
💡 Why salary negotiations should be handled by your executive search partner
💡 How one small offer misstep can hurt excitement and long-term engagement
💡 The psychology behind offer presentation and perceived value

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