What Is Informational Social Influence? - Psychological Clarity

What Is Informational Social Influence? Have you ever found yourself in a situation where you were uncertain about how to act? In this informative video, we’ll discuss the concept of informational social influence and its impact on our decisions and behaviors. We’ll define what informational social influence is and explore how it affects our attitudes and beliefs when we look to others for guidance. You’ll learn about the different scenarios where this type of influence is most prevalent, such as unfamiliar environments or emergencies, and how it can lead to both public and private acceptance of group norms.

Additionally, we will examine the distinction between informational social influence and normative social influence, highlighting how motivations differ in these contexts. We’ll also touch on real-life examples, such as seeking advice on health treatments and making purchasing decisions based on peer recommendations. Understanding this psychological process is essential, especially in situations where accurate information is critical, such as during public health crises.

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