Google Ads Match Types Are Secretly Wasting Your Money in 2025!

Google Ads has made some significant changes over the past few years to their match types which is wasting advertisers a tonne of money.

The question is should you be using broad match, phrase match or exact match, or does it even really matter anymore?

In this video I'll be covering the biggest change and what you need to know as well as some high-level strategies and tactics you can implement to make sure the traffic you're driving from Google Ads, is the RIGHT kind of traffic to ensure you're not wasting budget on irrelevant clicks.

0:00 Intro
0:42 - MAJOR Updates to Match Types
3:29 - Polysemic Keywords Are Killing Your Performance
5:53 - How To Audit Your Traffic Quality
8:08 - Narrowing Down Your Search Criteria

Here's the latest match type definitions by Google as of 2025:

https://support.google.com/google-ads...

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Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)

Google Ads Traffic,
Google Ads Clicks,
Google Ads Match Types,
Google Ads Keywords,
Google Ads Keyword Match Types,
Keyword Match Types,
Exact Match or Phrase Match,
Broad Match or Exact Match,
Exact Match Close Variant,
Keyword Match Types Changes,
Google Ads Change,
Phrase Vs Exact
Broad Vs Phrase
Broad Vs Exact

#googleads #keywordstrategy #ppc