Senior Communications Specialist Melanie Cherry
Автор: Meritus Media
Загружено: 2026-01-13
Просмотров: 23
In this episode, Meritus Media CEO Mike Falkow sits down with communications specialist and Associate Professor at USC Annenberg, Melanie Cherry for a wide-ranging conversation on branding, culture, and why certain stories and experiences stick.
Melanie Cherry is an Associate Professor at USC Annenberg. After 20+ years building brands across entertainment, arts, fashion, sports, and automotive in New York and Los Angeles, she now shapes the next generation of communicators. A former Syracuse University student athlete, Cherry now lives south of LA with her husband and teenage daughters..
Together, Mike and Melanie dig into what makes brand identity feel real in a crowded market, the surf industry and its shifting cultural footprint, and how entertainment can reframe an entire category. They also talk about Netflix’s Drive to Survive effect on Formula 1, plus what’s happening in the music world as Gen Z leans into analog, nostalgia, and physical formats in a very digital age.
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