Grenoble: Europe's first ad-free city

The French city of Grenoble is banning billboard advertising. It will instead open community spaces and plant trees.

City authorities say they have decided not to renew its contract with one of the world's top outdoor advertising companies, JC Decaux.

From January Grenoble will remove more than 300 ad locations. Fifty trees will take their place in time for spring.

The city's deputy mayor Lucile Lheureux explained: "The business model of street advertising is down. Advertisers want to upgrad…
READ MORE : http://www.euronews.com/2014/11/26/gr...

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