Retail Planogram Basics & How to Influence Your Product Sales Velocity for Entrepreneur

Believe it or not - where your product is located inside of a store AND on a shelf makes a difference in your retail sales!

Many people think retail placement is a passive game - wherever your buyer decides to put you, is where your lot in life is. But if you understand why buyers place your product in different locations (FYI packaging is a key determining factor that can shift things for you!) - you can be on the offense and influence the outcome of your sales presentation and product placement in stores.

Learn about planograms and how to use this to pitch and increase your sales velocity in stores with these sections:

Chapters
0:00 Intro
1:18 What is a planogram and which areas have the highest sales velocity?
5:10 How do retail buyers make placement decisions inside a store
13:23 What can I control or change that will influence where I get placed and my sales
14:31 How to use color to stand out from your competition
16:00 How to use seasonal themes to stand out from your competition
17:30 How to use framing and shapes to stand out from your competition
19:20 How to use serving sizes to stand out from your competition
21:30 Make a promotional plan for holidays
22:35 Justin's Peanut Butter Planogram Case Study
24:54 Archer Farms Planogram Case Study
27:00 How to incorporate planogram strategies into your sales pitch

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Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD.

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INCLUDING
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ABOUT EMILY ANNE PAGE
Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster.

Public Speaking - https://emilyannepage.com
Instagram -   / emilyannepage  
LinkedIn -   / emilypage  

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