Greg McNally and Matt McIvor from Proudly Serving | Podcast

In this episode of The Legal Lineup, Anthony Zaller sits down with the founder of Proudly Serving. Matt McIvor, and its director of operations, Greg McNally, to talk about how Matt started the restaurant during COVID, how the company used pop-up locations, and how they used social media to grow the brand and keep them relevant in a competitive industry. Don’t miss this insightful conversation about resilience, adaptability, and growth in the restaurant business!

00:00 - Introduction to Proudly Serving
06:00 - Rise of Social Media in Hospitality
08:00 - Impact of COVID-19
09:00 - From Home Sales to Business Ventures
14:00 - Establishing a Base
15:14 - Partnership Development
16:20 - New Location Acquisition
20:11 - Shift in Business Strategy
25:12 - Utilizing Social Media for Growth
29:30 - Community Engagement Initiatives
30:14 - Holiday Marketing Strategies
31:22 - Social Media Landscape
35:03 - Understanding Your Audience
37:41 - Business Operations Balance
51:00 - Emerging Trends in Social Media
51:47 - Social Media Strategy
54:01 - The Importance of an Internal PR Team
57:21 - Growth Plans
1:02:11 - Industry Opportunities and Challenges
1:06:12 - Favorite Menu Item
1:06:53 - Culinary Influences
1:08:00 - Restaurant Offerings
1:09:20 - Wine Development
1:10:40 - Personal Favorites
1:11:10 - Community Experience

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