Who gets the TikTok in the Divorce?

When famous couples make love their brand, what happens when the love story ends? In this video, we dive into the complex world of relationship influencers and the surprising challenges they face when splitting up. From shared TikTok and YouTube accounts to dividing assets, we explore real cases like Kat and Mike Stickler and Laura Clery and Stephen Hilton. Who gets control of the social media empire? What’s the impact on earnings, followers, and personal brand? And can a prenup really protect your platform? Watch as we uncover the behind-the-scenes battles, the emotional stakes, and the financial decisions in the influencer divorce process.

#InfluencerDivorce #SocialMediaBreakup #TikTokDrama #RelationshipInfluencers #KatStickler #LauraClery #Prenup #SocialMediaAssets #YouTubeCouples #influencermarketing

References:
Kat Stickler Northwestern Mutual Interview:    • Episode 2: Planning for the Future  
Stephen Hilton and Laura Clery Podcast:    • We are getting a divorce.  
Wall Street Journal Article: https://shorturl.at/kvbIn

00:00 - Intro
01:10 - Kat and Mike Stickler
01:40 - How lucrative are relationship accounts? (Explorerssaurus)
02:25 - Kat and Mike divorce settlement
03:28 - When one person is more invested than the other
04:02 - Should you get a prenup?
04:46 - How do you handle the public fallout? (NDA's)
05:23 - Laura Clery and Stephen Hilton
07:59 - Summary and my thoughts