Mike Fernie: Working For Clarkson, Hammond & May, Drivetribe Breakup & Leaving

Check out Tweak: https://www.tweakuk.com/

What happens when you walk away from working with Richard Hammond, filming with DriveTribe, and being part of one of the most iconic automotive media teams in the world?
You get Mike Fernie — and today, he reveals everything.

In this unfiltered deep dive, Mike breaks down his journey from a 14-year-old Top Gear fan to building a channel poised to become one of YouTube’s next big automotive success stories. From the inside story of DriveTribe’s rise, to emotional moments with Hammond, to the scary leap into going solo, this conversation is packed with insights, stories, and hard-earned lessons every creator and car enthusiast needs to hear.

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Timestamps:

[00:00:00] – Opening & Setting the Stage
[00:08:20] – First Big Hammond Moment
[00:10:00] – What Was DriveTribe? Origins Explained
[00:24:50] – Earning Audience Trust on DriveTribe
[00:26:55] – The Moment His Own Content Style Emerged
[00:28:45] – Why Engines Are His Obsession
[00:37:50] – When Leaving DriveTribe Became Real
[00:43:25] – Telling Hammond He Was Leaving
[00:47:25] – Great Teams Behind Great Channels
[00:51:20] – The Dream Video Mike Wants to Make
[01:05:45] – Building His Own Channel Identity
[01:08:45] – The Dream Car & What’s Next

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