13 years of marketing advise in 90 mins | Epaphra x Deepan Siddhu | The ThirdLane Podcast EP: 06

Join Epaphra to discover the world of marketing with Deepan Siddhu, a marketing expert who shares his journey and secrets in this podcast masterclass. Learn how he started in digital marketing, found his passion, and built strategies that help businesses grow. Whether you're a beginner or an entrepreneur, this episode is full of simple and practical tips to boost your marketing skills.

We talk about what marketing really means, different ways to promote a product, and how to build a brand that stands out, even against big competitors. Deepan also explains the importance of branding and how successful brands are created over time. Plus, we answer big questions like: Is marketing always necessary? Or is it just a waste of money?

If you want to grow your business, start a brand, or improve your marketing approach, this podcast is for you. Watch now to learn new ideas and strategies you can use right away. Don’t forget to like, comment, and subscribe for more valuable content!

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Epaphra
The ThirdLane Podcast (Spotify): https://open.spotify.com/show/4q3YzOx...
Instagram:   / explorewithepaphra   |   / thethirdlanepodcast  
LinkedIn:   / explorewithepaphra  

Deepan Siddhu
Instagram:   / deepansiddhu  
LinkedIn:   / deepansiddhu  


My Favourite Books:
Dotcom secrets : https://amzn.to/3EfySKd
The Almanak of Naval Ravikant : https://amzn.to/40UJsPL
Courage to be disliked : https://amzn.to/3WGtx4O


My gear for shooting this video:
🎥Sony ZVE1 Camera : https://amzn.to/3CyrSaS
🎬 Sigma 24-70mm Lens : https://amzn.to/40HhxRU
🎙 HollyLand m2 Microphone : https://amzn.to/4gktClJ
🔆Godox 100W Light : https://amzn.to/4gk7fNy
💡Godox SoftBox 32 inch:https://amzn.to/40SNLel
📽 Tripod Name :https://amzn.to/40Z0zyP


WHO AM I?
If we haven’t met before - I’m Epaphra, a storyteller, entrepreneur, and content creator with a passion for help create awarness to people about different opportunities. Through my videos, podcasts, and writing, I share transformative insights, practical strategies, and powerful stories to inspire you to grow, take action, and create a life filled with purpose and meaning.

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Timestamps :

0:00 - Highlights
01:46 - Deepan Siddhu Intro
03:34 - Early life/Figuring out in life
10:14 - How did he start Digital Marketing?
13:06 - Discovering your passion
14:59 - What is Marketing?
19:24 - Approach towards marketing
29:07 - Different ways to market a product
30:49 - How can you start a brand against a big brand?
37:44 - Is Marketing always necessary?
40:54 - Is marketing a wasted spend?
47:34 - Types of Marketing
53:24 - What is Branding?
59:47 - How are brands built over time?
1:04:40 - Short-form content creation for marketing
1:08:44 - Challenges brands face in content marketing
1:12:55 - Marketing operations in different states
1:17:04 - How to be relevant in this field?
1:21:52 - Unique Personalities in Marketing
1:27:05 - Requirement of English in Marketing
1:28:34 - Is MBA required?
1:30:24 - Source of knowledge consumption
1:32:57 - Newsletter and book Suggestions
1:36:28 - Marketers are manipulators
1:40:39 - Outro ​