I Created a $300M Brand AUTHENTICALLY & ORGANICALLY - Levi Lascsak & Justin Berry

In this powerhouse episode of the Passive Prospecting Podcast, Justin Berry sits down with real estate content marketing expert Levi Lascsak, co-founder of Passive Prospecting and the force behind the top-performing YouTube real estate channel, Living in Dallas Texas. Levi shares how he scaled his business to over $300 million in real estate sales using organic YouTube videos, without spending a dollar on ads.
Levi breaks down how authenticity and consistency in content creation are the secret weapons for real estate agents navigating any market — including the challenges of high interest rates and shifting buyer behavior. He dives deep into the strategy of treating YouTube like a one-sided sales conversation, and how he built trust in his community by simply showcasing local neighborhoods, model homes, and relatable commentary.
If you're interested in learning more about YouTube for real estate, we'd love to show you how to build a Passive Prospecting lead-generating machine using YouTube for real estate! The best way to start is to grab a free copy of the book as my gift to you.
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CHAPTERS
00:06 Authenticity and consistency in content
00:29 Importance of content in all markets
00:51 Levi Lascsak’s background and success
01:16 $150M+ in sales through YouTube (corrected to $300M at 02:56)
04:46 Navigating high interest rates with YouTube leads
11:22 Treating YouTube like a sales presentation
13:34 Choosing video formats that resonate
18:17 Comparing different content styles that work
27:11 YouTube algorithm changes and trends
31:24 Advice for new real estate agents
33:49 Creating unique content even in saturated niches
35:58 Not using lead magnets — focus on YouTube
45:03 Viewer behavior and call handling
47:22 Placement of links and viewer retention
54:06 Search vs. browse viewership shift
58:53 Delegating content to stay focused
01:04:11 Viral content templates
01:06:49 Time management challenges
01:11:15 Use of AI in content creation
01:13:23 AI as a creative assistant
01:15:59 The future of AI and content
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If this is your first time to this channel, and you’re a REAL ESTATE AGENT that wants to grow your business without 🥶️☎️cold calling, 🚪👊door knocking, or 🤑🤦♂️spending a ton of money on ads, then subscribe ▶below and tap the bell🛎 for notifications so you will be up to speed on the latest strategies.
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Levi Lascsak Dallas Texas Real Estate Agent 0518547
Travis Plumb Dallas Texas Real Estate Agent 0749611
Brokered by EXP Realty
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FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support us and our channel! :)
#passiveprospecting #youtubeforrealestate #realestateagenttraining #levilascsak
Levi Lascsak is an active real estate agent with EXP Realty based in Dallas, Texas. He has closed over 482 homes equaling over $285M in volume with his business partner, Travis Plumb, in their first 4 years in real estate. They did this with zero experience in real estate and zero ad spend. Since then, Levi has spoken worldwide to audiences totaling 30,000+, sharing the stage with Tony Robbins, Ed Mylett, Ryan Serhant, Ryan Pineda, Sean Cannell, and many more. Levi founded three 7-figure companies: Living in Dallas Texas Team, Passive Prospecting, and Passive Productions. Levi is an Iraq combat veteran, 3x EXP Icon agent, EXP Realty Instructor of the Year, EXP Triple Diamond Award Winner, 3x Real Producers recipient, top ten team in Texas, and ranked #6 best coaching programs for agents by Housingwire. He has also been featured in Forbes, Dallas Morning News, D Magazine, ABC Daybreak, AppleTV, and House Hunters on HGTV.

Levi is married to his wife, Cammyla. They have a son, Lucas, and a dog named Penny.

To learn more about Levi and the programs his team offers, visit https://bit.ly/PassiveProspecting