A Complete Guide for Google, YouTube & Search Ads - Master Google Ads - E-Commerce Baithak Ep 3

In this third episode of E-Commerce Baithak, hosted by Haider Ahmed Qazi (Best Head of E-Commerce in Pakistan) and Omer Mubeen (Chairman, Pakistan E-Commerce Association), we bring another powerhouse panel of industry leaders to decode the world of digital advertising. The guests include Master Faheem (CEO Techno X), Azeem Toor (Business Head PayFast), Sheikh Rohail (CEO Sukoon Wellness), and Jahangir Ali (Head of E-Commerce, Stylo Shoes). Together, they explore the role of Google Ads in scaling e-commerce businesses, breaking down the types of Google Ads and the effectiveness of YouTube Ads.
Chapters are:
00:00 Highlights.
00:52 Introduction to the Topic: Effectiveness to Google Ads.
2:10 Difference between Google and Facebook Ads.
4:57 Types of Google Ads, Search, YouTube, Display. Shopping and P-Max.
8:45 How YouTube is Killing TV Advertisements.
9:36 MastHead, Premium Ad Inventory of YouTube.
12:30 Effectiveness of Google Ads & Fake Profile Ads Impact on Business.
13:48 Negative Impact of Google Ads.
14:36 Content Marketing vs Google Ads in Pakistan.
17:26 Prepayment Methods in Pakistan.
19:48 How much Google Profiling is Important for Business. GMB profile.
20:49 Importance of Ads Vs Organic reach in Pakistan.
23:33 Social media Spent percentage of Sale to New Starup Brand.
25:22 Brand Building Spent on Google Ads.
26:12 Is Spending on Ads is Essential for Expansion?
26:40 Ads discouraging for Ads Expansion perspective.
27:09 Best categories for Ads and E-commerce Sales in Pakistan.
27:30 Marketing vs No Marketing conversation.
28:47 Cost of Acquisition or Cost per order as per business.
30:40 Brand Awareness Ads are enough?
32:45 Organic Ads vs Paid Ads. Which one is faster?
33:25 Which gives better results in Sales? Google, Tiktok, Facebook or Snapchat?
36:08 Cost per order is lower in Google. Why?
30:40 Impact of creating recall via Google Ads.
41:25 Why Tiktok conversions are not mature?
46:16 Most Effective formats of Google Ads.
48:10 Summary of Google Ads discussion today.

The discussion also answers a critical question: Is there still a real need to run ads in today’s digital landscape? The panel debates the impact of influencer marketing, the importance of category-wise ad strategies, and deep comparisons like Google vs. Facebook Ads and Google vs. TikTok Ads. Packed with insights, strategies, and real-world experiences, this episode is a must-watch for marketers, startups, and brands who want to optimize their ad spend and maximize digital growth.

ecommerce in pakistan, google ads pakistan, types of google ads, youtube ads pakistan, influencer marketing pakistan, category wise ads, google vs facebook ads, google vs tiktok ads, digital marketing pakistan, ecommerce advertising, performance marketing, haider ahmed qazi, omer mubeen, master faheem techno x, azeem toor payfast, sheikh rohail sukoon wellness, jahangir ali stylo shoes, ecommerce podcast pakistan, online advertising pakistan, ecommerce startups, digital growth pakistan

#Ecommerce #DigitalMarketing #GoogleAds #YouTubeAds #InfluencerMarketing #FacebookAds #TikTokAds #PerformanceMarketing #Startups #PakistanEcommerce #HaiderAhmedQazi #OmerMubeen #PEA

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