Tracking the effectiveness of your marketing efforts: using UTMs to make data-driven decisions

In this episode of Process to Profitability, I dive deep into the world of UTMs (Urchin Tracking Modules) and how they can revolutionize your marketing efforts. I share the step-by-step process of creating a UTM, explain why it's crucial for tracking the effectiveness of your marketing efforts, and reveal the key components to include in your tracking links. Through my own experience, I demonstrate how UTMs can provide valuable data for analyzing the success of specific promotions or events. Join me as I unravel the mystery of UTMs and empower you to make informed decisions for your business.


Timestamps:


[00:00:35] What is a UTM?


[00:01:49] How to use create UTMs


[00:02:43] The information to include when creating your UTM


[00:07:10] UTMs are the simplest way to gather data on how people are finding your website


[00:08:41] How you can use UTMs to make decisions in your business


[00:11:59] Connect with me and learn more about transforming your website with a VIP Day


Key Takeaways:


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Utilizing UTM links for effective marketing tracking


•

Importance of tracking website referrals and analyzing data


•

Focus on profitability and target audience over follower count


•

Using analytics for clear and relevant marketing insights


•

Simplifying tracking efforts through UTMs







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