How I Accidentally Built A $5M/Year Business

In this video, we met up with entrepreneur Ama Amo-Agyei, who was fired from her job and used £100 to build a beauty brand that has generated over £12M since launch. She shows us how she started the brand, how to create a viral brand/product with millions of views, and the exact marketing strategies and tools she used to scale her brand from zero to multi-million pounds in sales.

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0:00 - Intro
1:12 - Breakdown of the Business
1:53 - Why She Started The Business
2:26 - Being Fired From Her Job
3:43 - Startup Costs for Her Business
4:24 - Warehouse Tour
7:39 - Hair Loss Journey
6:33 - Creating A Viral Product
8:23 - Building A Customer Base
9:21 - Revenue & Profit Numbers
10:32 - Which Social Media Platform Drives Sales
11:09 - Making £30K A Month On TikTok Shop
11:49 - Bootstrapping Her Business
12:39 - When To Pay Yourself As A CEO
13:23 - Overhead Costs Of Running Her Business
15:14 - Using Social Media To Drive Growth
15:50 - Paid vs Organic Marketing
16:25 - How To Go Viral On Social Media
16:59 - Is Personal Branding Important?
17:20 - Creating Designs & Packaging For Products
18:32 - Email Marketing
19:35 - Receiving A Cease & Desist Letter
21:36 - Advice For New Business Owners

#entrepreneur #beauty #business