THINK GLOBAL CONFERENCE 2021 - The Future of a Brand Promise: Positioning Your Brand for Success
Автор: International Trade Council
Загружено: 2021-04-21
Просмотров: 2197
The future is bright. Gone are the days of shiny “cause marketing” campaigns, now a prerequisite, and here to stay are the days where brands are held accountable for living their values, walking the talk through their actions and committing to purpose-driven impact every single day. There is a better way for brands to do business and for consumers to use their dollars to invest in the future. This session takes a look at how companies can use Values, Action and Impact to create a durable brand promise that gives back to the world we live in and positions a company for long-term success. In this session, attendees will learn about: What is a brand promise, who cares about a brand promise, why and how to set your brand apart, and how to create a brand promise that position a company for long-term success.
Speaker: Anna Madill, Founder and CEO of Avenue - USA
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