Google Cloud's CMO Shares What's Next For AI Marketing - Alison Wagonfeld

Is #AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of #Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.

Chapters:
0:00 Alison Wagonfeld Google Cloud
2:08 NotebookLM AI Podcast
6:00 Using AI For Marketing At Google
7:53 Where Does Google Focus Efforts
12:29 Marketing Leadership At Google
17:09 Using AI Agents in Marketing
21:41 Google Gemini vs Chat GPT and Claude
22:32 Google Study On AI Productivity Increase
28:28 Real Stories of Problem Solving at Google
32:26 Future Marketing Trends Predictions
38:02 Advice for Future Marketing Leaders

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#marketing #marketingtrends #business #podcast