Port Side
We craft effective, emotionally powered videos for outdoor brands.
In today’s marketing landscape, brands are overwhelmed. Audiences are changing, channels are changing, and finding success with creative in this digital age can be challenging. Our expertise is helping outdoor brands navigate this changing world by helping them produce video creative that is emotionally driven but also effective.
Great Creative is Risky with Chris Burkard
Why Your Content Isn't Pulling Its Weight
How Startup Brands Should Invest in Brand Awareness
How Finisterre Uses a Brand Muse to Guide Creative Strategy
Will Creative Risk Aversion Kill Your Brand?
What if you could land a free Super Bowl commercial?
Outdoor Video Content is Forgettable
How Tracksmith Builds Emotional Brand Stories
The Simple Question That Can Make or Break Your Content
Bad Creative Briefs and Bold Ideas
Introducing The Backcountry Marketing Filter
What We Learned From Interviewing 200 Outdoor Marketers | The Backcountry Marketing Filter ™
Why Your Outdoor Brand is Competing With Netflix
Content in Motion: Traditional vs. Outdoor Sports
TREW Gear - Creating and Leveraging a Branded Film Festival
The Future of This Podcast
Outdoor Storytelling with Robin Thurston from Outside, Inc
RAW: Making a TruckVault Commercial
RAW: Color Grade of Inches to Miles
RAW: Sound Design of Inches to Miles
RAW: Behind the Scenes of a Kia Commercial
Navigating Change: Chris Burkard on Creativity, Risk, and Authenticity
Inside the Creative Process with Garmin’s Lead Producer, Kyle Pusateri
Huckberry’s DIRT Uncovered
Storytelling and Heritage: How Weatherby Engages the Next Generation
Field Guide | Guide to Designing Product Based on Consumer Needs
Crafting Relevant Content and Maximizing Storytelling ROI at Gore-Tex
How Constraints Fuel Creative Innovation
Navigating the Congested Outdoor Media Landscape
Why Make Meaningful Content When the Algorithm Says Dance?