Inside SATISFY’s Brand + Content Strategy

Episode Description:

Daniel Groh, Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fans. He explains why Satisfy treats people as guests, not customers, and how speaking to “people who run” opens the door to more honest, human storytelling. Daniel shares how they use emotional athlete content, localized community runs, and shock-and-awe moments at events like UTMB and Cocodona to create loyalty in a world where loyalty is fragile. He also unpacks their 80/20 creative approach, content “drips and drops,” and why the moment a brand gets lazy, whether in product, content, or experiences, its audience will drop them.



In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

This podcast will take you behind the scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. If you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.

Listen on Apple: https://apple.co/3hawUje
Listen on Spotify: https://spoti.fi/3VU22lG
Sign up for our email list: http://eepurl.com/dkW0Kb
Essential Reading: https://kit.co/BackcountryMarketing
Follow the podcast on LinkedIn: https://bit.ly/3VFuGHk
Follow the podcast on Instagram: https://bit.ly/3h19rkx