Born to License
Discover the Power of Licensing!
Welcome to the Born to License YouTube channel — the ultimate hub for licensing enthusiasts, merchandise fans, entrepreneurs, and anyone curious about how the world’s biggest brands connect with products. Here you’ll find the Born to License Podcast, exclusive behind-the-scenes footage of how a global licensing agency operates, and practical insights from our CEO David Born, who has nearly 20 years of experience working with brands like Disney, Warner Bros. and Marvel.
We’re passionate about making brand licensing accessible and simple — whether you’re a business owner, a collector or new to the $350 billion licensing industry. Our mission is to show how licensing can drive growth, build credibility, and change businesses.
Subscribe now to learn from real-world case studies, expert interviews, and insider knowledge that reveal the secrets of US$350 billion licensing industry!
Disney's $1B AI Bet: The Entertainment Industry's Permission Slip
How We Built a Global Team Across 6 Time Zones | Born in Action EP. 02
Emergency Update: Paramount vs. Netflix - The Battle for Warner Bros. & What It Means for Licensing
Born to License Year-End Special: The Full Team Reveals 2025's Record Success
Born to License Year-End Special: The Full Team Reveals 2025's Record Success
EMERGENCY EPISODE: Netflix Buys Warner Bros. – What It Means for Licensing
Coming Soon: Inside our Licensing Ecosystem - 2025 Year-End Special
Coming Monday: Inside our Licensing Ecosystem - 2025 Year-End Special
How Gaming Became Licensing's Biggest Opportunity
How Gaming Became Licensing's Biggest Opportunity
Coming Soon: Why Games with IP Get 3X More Downloads
Coming Monday: Why Games with IP Get 3X More Downloads
How Care Bears Became a Multi-Generational Powerhouse
How Care Bears Became a Multi-Generational Powerhouse
Coming Soon: The Care Bears Story You Didn’t Expect
Coming Monday: The Care Bears Story You Didn’t Expect
Inside the World of Location-Based Licensing
Inside the World of Location-Based Licensing
Day in the Life of a Global Licensing Agency CEO | Born in Action EP. 01
Coming Soon: From Disneyland Dreams to Ferrari Reality
Coming Monday: From Disneyland Dreams to Ferrari Reality
The Hidden World of Licensed Product Development
The Hidden World of Licensed Product Development
Licensing Law Exposed: Red Flags, Audits & Million Dollar Mistakes
Licensing Law Exposed: Red Flags, Audits & Million Dollar Mistakes
Coming Soon: Why 95% of Licensees Fail Their First Audit
Coming Monday: Why 95% of Licensees Fail Their First Audit