Inside the World of Location-Based Licensing

In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE).

From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences.

You’ll learn:
How licensing and location-based entertainment intersect
What it takes to translate a brand like Ferrari or Ben 10 into a physical space
The biggest opportunities (and risks) in LBE today
Why passion and partnership are key to every successful activation

Now running her own consultancy, Annabel shares lessons from two decades of creating global brand destinations — and where she sees the next wave of innovation coming from.


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