Luxury Academy Newsletter
The Luxury Academy Newsletter shares engaging conversations on luxury consumer behaviour, persuasion and the psychology of high net worth clients. Each short episode explores how affluent clients think, decide and buy, with practical insights you can use in luxury sales and client experience.
From exclusivity and status to storytelling and trust, we explain the behavioural science behind what truly influences luxury clients. Perfect for professionals in jewellery, private aviation, fashion, travel and other sectors who want to master luxury communication and increase sales without ever appearing to sell.
NLP’s Borrowed Credibility. How It Steals the Language of Science
NLP Sounds Scientific
Prestige anxiety. The very quiet but very real panic of wealthy clients.
Because You’re Worth It. Apparently.
Corporate Fortune Telling - The pop psychology that keeps bad science in business.
The Myth of Loyalty (and Other Fairy Tales Told in Boardrooms)
Most Colour Psychology is Nonsense
Two Labradors, a Turner, and the Death of Taste
Halfway Luxury is Fatal. It’s better to be an honest Greggs than a dishonest Gucci.
Loud Luxury and Gen Z. Why Visibility Has Replaced Subtlety in Wealth
Ultra High Net Worth Clients. Understanding Principals, Gatekeepers and Access
Savile Row Tailoring. Why Suits Still Signal Power, Authority and Status
How to Grow a Luxury Brand. How to Win High Net Worth Clients Without Hype
How New Luxury Brands Can Get PR and Media Coverage Without Huge Budgets
When Things Go Wrong in Luxury Service. Why Silence Is More Dangerous Than Anger
How to Find Luxury Clients. The Psychology of Affluent Prospecting Explained
Luxury Pricing Explained. Why £500 Feels Different to £499