The Marketing Architects Podcast
Introducing a research-first podcast for data-driven marketers.
Welcome to The Marketing Architects, a podcast featuring a team of experienced marketing and business leaders whose blueprints for success are marketing strategies actually proven to work. Join us for weekly episodes answering questions on marketing effectiveness, creative best practices, brand-building, video marketing, and much more.
Along the way, learn how to use top marketing, psychology, and economics research to develop performance marketing campaigns that drive results.
Subscribe now to make sure you don’t miss an episode.
Внимание, ботан: почему мы не можем перестать смотреть телевизор
Повышение эффективности цифрового маркетинга с Кевином Гудвином
Внимание, ботан: парадокс выбора
Эффективность звука
Nerd Alert: The Downsides of Being a 'Lifestyle Brand'
The Practicalities of Combining Brand and Sales
Nerd Alert: The Power of an "Underdog" Brand
How to Capitalize on Live Sports Season
Nerd Alert: How AI Reveals Hidden Consumer Preferences
How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
Nerd Alert: Do Most New Products Really Fail?
The Problem with "Purpose" with Nick Asbury
Nerd Alert: When Ads Make Us Cringe
Building Brands That Buyers Remember with Jenni Romaniuk
Nerd Alert: What Makes an Ad Authentic
What Behavioral Economics Misses About Real-World Marketing
Nerd Alert: First Impressions Are Everything in Advertising
Branded House vs House of Brands: What the Research Recommends
Nerd Alert: When Brand Nicknames Help or Harm
The Science of Budget Setting
Nerd Alert: How Advertising Builds Brand and Sales Simultaneously
The Forgotten Half of Growth: Physical Availability Explained
Nerd Alert: What Marketers Get Wrong About Their Own Brands
Where Did All the CMOs Go?
Nerd Alert: Why Your Hyper-Targeted Ads Might Be a Waste
The Brand Metrics That Matter with Kantar's Mary Kyriakidi
Nerd Alert: When Being Simple Hurts Your Brand
How Brands REALLY Grow with Dale Harrison
Nerd Alert: Don't Age Out Your Audience
The Dangers of "Wrong-Termism" with Liam Moroney