Webb Marketing - Digital Services For Hospitality

This channel teaches real-world SEO and digital marketing for hospitality businesses. Hotels, serviced accommodation, short-term rentals, aparthotels, and B&Bs.

No fluff. No theory. Just practical, step-by-step SEO, website optimisation, local search, Google Business, Bing Places, booking funnel strategy, and how to reduce reliance on OTAs.

Run by an ex-hotelier with 30 years in hospitality, now full-time running a hospitality-only SEO agency. Everything taught here is proven on live hotel and serviced accommodation websites.

If you want:

More direct bookings

Less OTA commission

Better website conversions

Stronger local visibility

You’re in the right place.

Part 3 Backlink Basics for Hotels & STRs: Rank Higher, Pay Less to OTAs

Part 2 SEO Content for Hospitality: Keywords, Pages & How To Rank Fast

Part 1 How SEO Actually Works: Visibility, Traffic & Direct Bookings Explained

Intro to the 3 part series - SEO Basics for Hotels & STRs: Increase Direct Bookings & Cut Commission

Google Analytics Setup If You Have NO Account (Fast GA4 Fix Tutorial)

How to Get More Direct Bookings With a Professional Serviced Accommodation Website

SEO for Airbnb & Holiday Lets – Lesson 1: Essential Setup Before You Start Ranking

AI Keyword Research for Airbnb & Holiday Lets That Actually Drives Direct Bookings

Keyword Research for Hotels & Holiday Lets | SEO Foundation for Direct Bookings

Homepage SEO Masterclass for Rentals | RankMath Live Optimisation Walkthrough

How to Boost Your RankMath SEO Score to 85+ | Step-By-Step Page Optimisation

RankMath vs Yoast for SEO | Which SEO Plugin Is Best for Hospitality Websites?

Topical Maps & SEO Silos Explained for Hospitality Websites (Rank Faster in Google)

Google Analytics for Hospitality: Track Instagram Traffic & Booking Data Properly

How to See Your Website Visitors’ Age, Gender & Interests in Google Analytics (GA4)

Google Analytics Part 1 (GA4 Setup Made Simple for Beginners)

Fix Your Booking Flow: Hospitality UX Tweaks That Make Guests Actually Book (Airbnb-Style)

Intro to a WordPress website Training Part 1 of 2

Add YouTube Videos to Your Website WITHOUT Slowing It Down + @YouTube SEO Strategy

WordPress Video Tutorial: Embed YouTube Videos on Elementor (Portrait + Landscape Responsive)

Google Business Profile for Hospitality: The RIGHT Way to Get Verified Hotels, B&Bs, Glampsites, STR

Optimize Your Facebook Profile for Bookings: Add Links to Every Section (Quick Win for Hospitality)

Instagram Strategy for Hospitality: How Guests Find You & The Path to Your Booking Page PART TWO

How I Beat Booking.com in 3 Weeks With SEO (Hotels & Serviced Accommodation)

Bing Places for Hotels, The Free Listing Everyone Ignores (Big SEO Advantage)

Reorder Your Property Listings to Boost Bookings (Hotel & Serviced Accommodation Tip)

Live SEO Site Audit for Hotels & Serviced Accommodation Websites

How to Add Users to Google Analytics

Google Business Profile for Vacation Rentals: The Right Way (Hotel vs Holiday Cottage Setup

Bing Places Setup for Hotels & Serviced Accommodation (Free SEO & Backlinks)