Bing Places Setup for Hotels & Serviced Accommodation (Free SEO & Backlinks)

Most hoteliers and serviced accommodation owners ignore Bing. That is a mistake.
This short setup gives you extra visibility, extra authority, and free backlinks in under 10 minutes.

In this video, I walk you step-by-step through how to set up and sync Bing Places with your Google Business Profile so your business appears on Bing Maps and across Microsoft’s entire search network.

Even though Bing only accounts for a small percentage of overall search traffic, it is still a powerful citation source, a trusted backlink, and an important signal for future AI-powered search engines.

You will also see a demo of Bing Webmaster Tools, which allows you to:

Submit your sitemap

Scan your website for SEO issues

Spot broken links and missing meta data

Track Bing traffic and impressions

Find keyword opportunities

This is essentially a free website audit tool that most business owners never touch.

✅ Why This Matters for Hotels & Serviced Accommodation

Every verified business listing strengthens:

Your local SEO

Your map visibility

Your brand authority

Your direct booking potential

Your AI search credibility

If you already use Google Business Profile, there is no excuse not to use Bing Places as well.

✅ Who This Video Is For

Hotel owners

Serviced accommodation operators

Short-term rental hosts

Property managers

Hospitality recruitment and service businesses

✅ About Webb Marketing

At Webb Marketing, we specialise in:

SEO for hotels & serviced accommodation

Direct booking website builds

Hosting, security & technical support

Google Business, Bing Places & citation building

Conversion-focused optimisation

With 30 years inside hospitality, everything we build is designed for real guests, real behaviour, and real bookings.