Sheena Lovia Boateng Studio
Hello, I am Dr. Sheena Lovia Boateng. I am a lecturer at the University of Ghana Business School. This is my learning channel where I share teaching videos on the courses I teach and books I have written.
Thesis Writing Seminar
Structural Equation Modelling with SPSS and AMOS - Practical Session with PhD 2022 Class
UGBS 614 Marketing Management Session 6: Marketing Mix Decisions: Product and Service Decisions
UGBS 614 Marketing Management Session 5: Market Segmentation, Targeting and Positioning
MKTG 612 Brand Management Session 4: Choosing Brand Elements to Build Brand Equity
UGBS 614 Marketing Management Session 4: Dealing with the Competition
MKTG 612 Brand Management Session 3: Brand Resonance and the Brand Value Chain
UGBS 614 Marketing Management Session 2 - The Marketing Environment
UGBS 614 Marketing Management Session 3: Marketing Oriented Strategic Planning
MKTG 612 Brand Management Session 2: Customer-Based Brand Equity and Brand Positioning
MKTG 612 Brand Management Session 1: Perspectives on Brands and Brand Management
UGBS 614 Marketing Management Session 1 - Understanding Marketing
SLB 2021 Events Management Session 8: Food and Beverage Planning
SLB 2021 Hospitality and Tourism Strategy - Session 8: External Analysis (The Micro Context)
SLB 2021 Global Marketing Session 8: Global Marketing Mix - Product and Price
SLB 2021 Hospitality and Tourism Strategy - Session 7: External Analysis (The Macro-Environment)
SLB 2021 Hospitality and Tourism Strategy - Session 6: Internal Analysis (The Products and Markets)
SLB 2021 Hospitality and Tourism Strategy - Session 5: Internal Analysis (HR Context)
SLB 2021 Hospitality and Tourism Strategy - Session 4: Internal Analysis (The Operational Context)
SLB 2021 Hospitality and Tourism Strategy - Session 3: Strategic Analysis
SLB 2021 Events Management Session 5: Site Planning
SLB 2021 Events Management Session 6: Events and New Technologies
SLB 2021 Events Management Session 4: Events Planning Process
SLB 2021 Global Marketing Session 6: Global Entry Modes and Strategies
SLB 2021 Global Marketing Session 5: Global Market Selection
SLB 2021 Global Marketing Session 4: Internationalization Theories and Models
SLB 2021 Global Marketing Session 3: Global Market Segmentation, Targeting and Positioning
SLB 2021 Events Management Session 2 - Creating and Designing Events
SLB 2021 Events Management Session 1 - An Introduction
SLB 2021 Global Marketing Session 2 - The Global Marketing Environment