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UGBS 614 Marketing Management Session 1 - Understanding Marketing
Автор: Sheena Lovia Boateng Studio
Загружено: 2021-07-10
Просмотров: 925
Описание:
This session presents a lecture on Understanding Marketing. The session is convened by Dr. Sheena Lovia Boateng, University of Ghana Business School.
Learning Outcomes:
Understand the value and scope of marketing and its core concepts.
Define and explain the process of Marketing Management.
Understand company marketplace orientations.
Understand the New Marketing Realities and the process of identifying and delivering value to customers.
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