IAB Tech Lab
The IAB Technology Laboratory (Tech Lab) is a non-profit consortium that develops and provides technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on improving the digital advertising supply chain, measurement, and consumer experiences, while promoting responsible use of data. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Established in 2014, the IAB Tech Lab is headquartered in New York City with staff in San Francisco, Seattle, and London. Learn more at https://www.iabtechlab.com.
IAB Tech Lab State of Ads.txt Webinar - US & APAC
Authenticated Consumers & The Trade Desk’s UID 2.0 Webinar
Supporting app-ads.txt for CTV Inventory Webinar
Contextual Approach to targeting Digital Advertising Webinar
Reimagining Identities with Federated Learning and Distributed Ledger Technology Webinar
SKAd Networks Tool & IAB Tech Lab Overview
Identity, Privacy and Data Quality with IAB Tech Lab - Webinar
Cross-Screen Ad delivery, Measurement and Brand Safety with IAB Tech Lab - Webinar
Mitigating Ad Fraud with IAB Tech Lab Programmatic Transparency Standards Webinar
OM Web Video Getting Started Webinar
IAB Tech Lab SIMID Webinar
AdTech in Blockchain: It’s Working - SRAX Presentation
AdTech in Blockchain: It’s Working - Cryptography in AdTech Panel
AdTech in Blockchain: It’s Working - Legal SEC / Regulatory Topics Update
AdTech in Blockchain: It’s Working - Efficiency in Reconciliation Panel
AdTech in Blockchain: It’s Working - AdNode
AdTech in Blockchain: It’s Working - Privacy Chain Update
AdTech in Blockchain: It’s Working - Coins in Advertising
AdTech in Blockchain: It’s Working - Adex Presentation
AdTech in Blockchain: It’s Working - Transparency Primer
AdTech in Blockchain: It’s Working - Lucidity
AdTech in Blockchain: It’s - Network Pilots Update - Sam Goldberg
AdTech in Blockchain: It’s Working - Freckle Presentation, Neil Sweeney - CEO
AdTech in Blockchain: It’s Working - RTBAsia Anti-Fraud Solution Presentation
Adtech in Blockchain: It's Working - Network Pilot Update Matt Hrushka
AdTech in Blockchain: It’s Working - Network Pilot Update - Dayna Moon
AdTech in Blockchain: It’s Working - Blockchain Working Group Update
IAB Tech Lab Innovation Days
IAB Tech Lab Supply Chain Open Forum
Tech Lab Video Summit: Closing Remarks