Authenticated Consumers & The Trade Desk’s UID 2.0 Webinar

The Trade Desk submitted Unified ID 2.0 (UID2). This submission, the first of its kind, put UID2 code on a path to be managed and operated by independent, objective third parties and the industry at large. A UID2 Token is a user-provided and controlled, persistent identifier for digital advertising. A token may only be created and used within the digital advertising ecosystem when the user allows it, via a first party they trust. Tom Weaving (Senior Director of Business Development) will present The Trade Desk POV. It will be followed by an Industry Panel discussion.