LEAD Marketing Conference
View presentations from the LEAD Marketing Conference, a virtual business-to-business event for the consumer packaged goods (CPG) industry on topics concerning shopper Loyalty, Engagement, Analytics and Digital applications. This conference has been produced since 2009 by CPGmatters.com, an online publication about building brands through retail.
The Audience In-Store: A Fresh Case for Shopper Media
Redefining Success at the Shelf: How CPG Brands Can Thrive through Disruption
Market Intelligence as a Component of Revenue Growth Management
Marketing through Economic Headwinds
VSN Strategies 11 20 24 LEAD Recording
Protecting Margins Amid Cost Volatility: Strategies for CPG Manufacturers
How AI Simplifies Your Marketing Mix Decisions
Using Certifications to Enhance Credibility and Stand Out in the Marketplace
Loyalty Disrupted: Transforming Consumer Relationships with CPGs Utilizing In-Store Insights
Exploring AI in CPG: From Use Cases to Success Stories
Mastering Retail Media Budget Planning
Shoppers' Hunt for Value: Consequences for Brands
How the CPG Industry Uses Artificial Intelligence (AI)
Re-Thinking Retail Execution: How Top CPG Brands Are Driving On-Shelf Availability
Leveraging ChatGPT and AI for On-Demand CPG Insights & Analytics
Retail Media Redux: It's Back to the Store
Leveraging Consumer Offers to Strategically Achieve Goals
How to Maximize the Report Stream and Overcome Optimization Roadblocks
The Future of Marketing Mix and Annual Planning
Optimising Marketing Spend in the Times of Data Disruption
Driving RGM (Revenue Growth Management) with your Optimization Maturity Level
Aspirations vs. Reality: Understanding Shopping Diversity to "Tilt" Innovation Toward Sustainability
Virtual Commerce: Are Shoppers Ready to Step into the Metaverse?
Real-Time Serialization of Paper and Mobile Coupons
Understanding Retail Media
Fulfilling the Promise of AI: Practical Value for CPG
Digitalization: Consumer Packaged Goods
Inflation & Supply Chain Impace on Shopper Behavior and Promotions
OmniChannel Planning: Promotional Planning for the Virtual and In-Store Shopper
How Omni Retail Is Revolutionizing Category Management